5 Tips To Get The Most Out Of Twitter

Twitter is playing an ever increasing role in the world of social media marketing. As a micro-blogging site it provides a quick and easy marketing platform to promote awareness of your brand. And with 175 million registered users what you say goes a long way...

So SEO Junkies are here to give you 5 quick tips on how to get the most out of your social media optimisation:

1. Increase your following: Twitter is one of the easier platforms to use for social media marketing as it is easier to increase followers than on other similar sites. If you follow relevant profiles they will be more likely to follow you. However, hoards of non-relevant followers will not help your social media marketing campaign, so be selective.

2. Engagement: Certainly, posting tweets regularly is beneficial to social media marketing, but engagement with other users is equally important. Users are more likely to take interest in you if you seem like a “real” person. So post a couple of non-brand related tweets now again and engage with your followers.

3. Publishing Applications: Customer engagement is important but it is also a time consuming process. In some cases it may be beneficial to use a social media manager such as Tweetdeck or Hootsuite. These allow you to monitor multiple accounts and schedule tweets to be published later on.

4. Hashtags: Social media optimisation is not that different from SEO – both use keywords to attract relevant traffic. #Hashtags can be used to highlight relevant keywords. By using hashtags your tweets are more likely to appear in searches on those words and you will gain authority in that subject.

5. Promote other social networking sites: Social media marketing does not only have to market your webpage - it can be used to promote your other social networking pages too. Use Twitter to promote less easily manageable and more time consuming social networking sites.