One Way and Reciprocal Links

A one way link is a link that points from one website to another website. However, sometimes webmasters can agree to exchange links with each other. These are known as reciprocal links or "link partners". Reciprocal links can help by increasing your website traffic and additionally help to boost your rankings on the search engines. When ranking websites, search engines take into account the number and quality of the websites that link to your site.

It seems that nowadays one way links have become more valuable than reciprocal links mainly due to the fact that search engines view reciprocal linking as "dishonourable" linking, as it's an easy way to gain a backlink. Thus, Search engines often discount reciprocal links to some degree. However, if the reciprocal link is from a high PageRank page.

SEO Junkies offer a one way link building service with minimum PageRank 2 and themed links for increased relevancy. For more information on our Link Building Services please contact us.