The importance of Mobile SEO

Recent research has revealed that an astonishing 62% of customers are willing to make online purchases via their mobile device, as long as there is an additional incentive involved. This is almost double the result (32%) from research carried out last year. These results can reflect a number of points that all conclude in the same manner. The findings could be a reflection of ongoing enhancements in technology accessibility, with an increasing amount of people confiding with their mobile devices, it can be a reflection of today’s demanding and busy lifestyles, where people generally have less time to trawl around shopping centres purchasing items. The findings could also be a reflection of the result of the recent economic climate, meaning people generally want incentives to shop in certain outlets, and if these are available over a mobile device then why not?

The conclusion from these points and the research in general is that if companies haven’t done so already, it is ever so crucial that their websites are SEO mobile friendly.

As the ease at which the internet is now accessible it is fast becoming a need to ensure that your website is attractive and usable, any online marketing campaigns should recognise that there is high importance of ensuring that their website is accessible on multiple platforms. From the research above it is clear that mobile search engine optimisation is a very important factor, not only in the build up to Christmas, but all year round.

The speed and demand at which people require information nowadays is so competitive, by ensuring that your website is fully mobile optimised you are likely to see profound results on the traffic you receive and the conversion rates you get, even if your site is not an ecommerce one. Mobile SEO can be used as localised SEO as well, so for example if somebody is looking for a local cinema via their mobile device, by using SEO techniques to fully optimise your site, amongst others methods including Google Maps, you are likely to gain many more visitors to your cinema (from an ecommerce point of view, you are likely to sell more cinema tickets via mobile devices). As the speed and ease at which information is now literally available at our finger tips, it is crucial that any website wanting to receive good traffic via both footfall and ecommerce conversions must have a fully mobile optimised website.

At SEO Junkies we are fully aware of the benefits of mobile SEO and the requirements needed to ensure your site is fully mobile user friendly. For more information on mobile SEO and our other SEO services please contact our SEO specialists.