Here at SEO Junkies we believe that an important part of search engine optimisation is blogging frequently (as you’ve probably already realised!) So we thought we would give you some food for thought on blog writing...
Engage your reader – One of the things that makes an SEO blog stand out from say, an article, is that you can take on a more conversational, informal tone with your readers. So use this to your advantage! Take this chance to really engage your readers and make them passionate about what you’re saying.
It doesn’t have to be a boring block of text – Jazz things up a little. Why not try bullet points, numbered bullets, stick some images in there too! Your reader will get bored if you always present them with a huge block of text. Try to break it up a little with these techniques – give them a chance to pause and think. That way their concentration won’t waver...but don’t forget to put in those all important search engine optimisation keywords!
Don’t stick to one format – Again this is about monotony (or ideally lack of it). Why not try some top ten lists? You could even leave your blog as a discussion and invite responses. You don’t have to come to a conclusion. Your SEO can be boosted through reader interaction – not to mention it’s great for your brand image in general.
You may be focusing on search engine optimisationin your blog writing but that doesn’t mean that you shouldn’t make your blogs enjoyable to readers. At the end of the day it’s people you need to run a business – and they’ll think more of you if you’re trying to relay relevant information in an engaging way. To learn more about blog writing for SEO purposes contact us now at sales@seojunkies.com or alternatively call 0845 373 0595.
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