Linking techniques in SEO

Internal link architecture is nothing but how the pages within your website link to each other. Thus the link structure is extremely important for SEO because it affects search engine crawling, indexing and page ranking, navigation ease and conversion which are all very critical for good results in search engine optimization.

• The optimal link structure is used in the flat link hierarchy or tree like structure for better SEO. Domains, sub domains and XML sitemaps could also be used to highlight important links

• Inner page visibility is a challenging task for many webmasters, especially because it affects search engine optimization. Pagination issues could be sorted out by using sitemaps, no-follow link attribute and reengineering the pagination software.

• Internal link popularity is based on the number of links to and from web pages within your website. Cross linking could enable search engine crawlers to find and index your most important pages (even if buried) faster. Google Webmaster Tool could be used to check the status of internal links every now and then.

• URL canonicalization or normalization means that every page of your website should have single URL. This is an important search engine optimisation technique done to minimize indexing duplicate content. Non-canonicalization could split link juice between pages, as people would be linking to variants of URL.

For effective and SEO friendly link building services contact our link building specialists at SEO Junkies (Advansys Limited) Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 373 0595 Fax: 0845 838 2701