Why Social Media?

We all know that social media optimisation is the important sidekick of SEO but why is this?

Social media optimisation can work alongside SEO to give your campaign the boost it needs. With a combination of the two you can drive relevant traffic to your site that is likely to convert.

SEO can bring relevant traffic to a site, as can social media optimisation, but SMO can also increase your general brand awareness. By increasing your presence across social media platforms you can target a whole world from just one page. You will be able to communicate directly to your customer and learn about any customer service problems before they escalate.

There are a few things you can do to increase your brand awareness through social media optimisation...

1. Implement your own brand design on your page - By doing this there can be no mistake about whose page your visitor has landed on and you’ll be easily distinguishable from other, similar companies. This will also link your social media page more closely to your actual website if they share a similar design.
2. Run competitions to increase customer engagement – Entice visitors to join your page and tell their friends about you by giving out prizes when you reach a certain number of fans, or if someone adds so many people to your fanbase...
3. Utilise tools for that specific platform – There are plenty of tools social media platforms provide to help you increase awareness of your brand. This can be paid advertising, @tags,#tags, and more.

When all is said and done social media optimisation is a cheap but effective method of increasing your brand awareness. To learn more about SEO and social media optimisation and how we can help you achieve great rankings contact sales@seojunkies.com now or call 0845 373 0595.