Funnel Pages

Funnel pages are pages on a website that can be seen as a step in a process, for example the basket and checkout pages on an ecommerce website. Most shopping websites have conversion goals which would be a sale or purchase of products on their site and so it is extremely useful to track the individual pages leading up to this goal so see where users are dropping out of the process.

This data can be used for analysing 'drop out' rates on these pages and so you can easily see where abouts on your website you are losing customers. You can then work to improve these parts of the site and perhaps check for any errors that the user is facing which are causing them to abandon the website at a certain step.

We have found that having a short, simple conversion goal improves the chances of making sales so be sure to check that your process doesn't include unnecessary steps which could cause the user to give up and not reach the goal.

SEO Junkies advise that you use Google Analytics as the best tool to track this and provide the best relevant data.