Optimization Factors for the Places Pages

Google Places or Google Maps search results are dependent on the combination of three elements namely relevance, prominence and distance. A Places Page with better relevance and prominence is likely to be ranked high by Google because it easily provides the searcher for what they are searching for.

•Relevance: This indicates how best Places Pages content matches with what your visitor is searching for. This is where creating good quality content with optimised keywords play a major role. This would also help the robot to gain a better understanding of your business and match it with appropriate search results.

•Prominence: This displays how prominent a Places Page can be. Google gets to know your business through various sources like articles, directories and each such place is called a citation. More the validation through these citations, the more prominent your business becomes and the more likely is your ranking score to soar high. Prominence again is affected by keyword optimisation where more the keyword makes the best match, the more the prominence.

•Distance: When a search occurs, Google calculates the distance between each search result and location term. If the location is not specified, Google will calculate the distance based on what knowledge they have about your location. You can specify your location on your Google account.

Google places and Google maps serve as a means to achieve better ranking. To know more about these factors contact us at SEO Junkies (Advansys Limited) Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 373 0595 Fax: 0845 838 2701 sales@seojunkies.com