Common mistakes with SEO content preparation

A successful SEO campaign is generally one that is researched and planned out well. By carrying out sufficient research before starting a campaign you will be giving yourself increased likelihood for success, it is also more likely that the positive results will come faster and last longer.

There are a few common mistakes that occur with certain campaigns and these are mistakes that can be easily avoided. One such mistake is poor research into your keywords, and then over emphasizing on those keywords. By immediately selecting keywords from Google’s keyword tool and using them as your targets, it can sometimes be a step in the wrong direction. Cramming your content with possibly irrelevant keywords can look spammy to search engines, which will have a negative effect on your sites authority. It is also important to find out the keyword efficiency for each of these words. This is done by using the keyword efficiency index (KEI), which not only takes into account the monthly search volume, but also the competition for those search terms.

Another common failing is to have a poor understanding of what is motivating your customers. For SEO success it is crucial to put yourself in your customers shoes and to ask yourself what it is that makes them search for you, and what it is that makes them want to share you? You must then realise what this means for your future content and your format?

The SEO specialists at SEO junkies have years of experience and knowledge in the field, with copywriting being just one of out specialities. To find out more about our entire range of services and how we can help your online marketing campaign, please contact us on 0845 373 0595 or email us at sales@seojunkies.com