Importance of keyword research

Keywords are the foundation of your SEO campaign. It’s always best to perform a keyword research before putting them in your SEO campaign or else you might land up choosing the most common ones and end up nowhere in search results. Or you might use those that are uncommon and where no visitor will be searching in that string resulting again in your website may go unnoticed. Striking a balance between the two is what’s going to help your website rank high and attract traffic. Wondering how to do it? Ask SEO Junkies. Our experts have a well established track record of performing extensive keyword research for many clients and getting them the right keywords that speak in the same tone of their customers. Steps involved:

•Picking initial keywords meaning keywords used chiefly by you, your visitors and competitors when speaking about your products. Synonyms can also be used.

•We pick them for a variety of sources. The first source is yourself. The second is your customers where by speaking to several of them, we get keywords. The third is by checking your competitor’s website. As part of our keyword research we also use several tools like Google Analytics, Google keyword suggestion tool, WordTracker, keyword discovery, and overture. We even browse relevant forums to get appropriate keywords.

•By entering these keywords in keyword suggestions tools we get every possible combination, this ensures that we get the ones most used by your customers.

•Then we finally target upon the non-competitive keywords and use them wisely and proportionately in the content to make your website visible and drive traffic.

To find out more about our keyword research service contact SEO Junkies at (Advansys Limited) Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 373 0595 Fax: 0845 838 2701 sales@seojunkies.com