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Analyzing your SEO Competition

Written by: Jenny  |  December 23rd, 2011
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Analysing your competitors is a crucial part of search engine optimisation process as it gives you insight as to how much work needs to be done to achieve success. SEO Junkies uses specialised techniques to find out the strategies being employed by your competitors, which in turn makes it possible for us to tweak your website’s SEO module to make it score over your competitors. So this is how they are analysed:-

•First you have to find out who your competitors are; which is not an easy task really. They can be sites in your niche, sites that rank well for your major keywords, or instant rivals for long-tail keywords. You can perform search with search engines about your major keywords and jot down the sites that pop up high in the search results. These are your competitors.

•Visit your competitor’s website and analyse the design, quality and quantity of content, URLs (dynamic or static), etc.

•Keywords are important units for search engine optimisation success. Use a tool such as website keyword suggestion and check which keywords work well for their site. You should also check keyword density using the Keyword Density Cloud tool and also check how and where the keywords are placed.

•Examine how and from where they are getting their backlinks. This will give a clue about how you can get backlinks too. You can also use tools like backlink anchor text analysis and backlink summary.

•You can take a look at social bookmarking sites to see how your competitor is fairing on social media.

All the above is an extremely complicated process and will require expert help, so contact SEO junkies at (Advansys Limited) Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 08453730595 Fax: 08458382701 sales@seojunkies.com

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