Mobile Searches

Over the past year search engine optimisation has really come into its own. Mobile became one of the largest areas of growth in this SEO boom, with its share of the overall search engine market rapidly approaching 20%. In future, I wouldnnt be surprised if 2012 turned out to be the year we begin to use the Mobile Semantic Web 3.0 more and more, presenting prospects that could drastically change SEO as we know it.

As the demand for Mobile voice searches increase, itts possible that there will be a natural decrease in the dependence on text based functions on the web, such as logins and online searches. The introduction of voice actions on Android and (more recently) Siri on the iPhone have already provided users with a less complicated way of searching on their mobile devices and it would be naive to assume that this will not affect the way we conduct SEO. They also eliminate the problem of spelling errors, effectively getting rid of the need for the development of multiple keywords and extensive keyword research by SEO companies.

Mobile searches could also offer a higher level of personalisation for the user, as their secure logins (especially with Google+ and Android) would allow them to save more of your preferences and therefore individualise results, making normal search results seem almost impenetrable by comparison. To sum up, it seems as if SEO will have to move with the times, or face an uphill struggle trying to compete with the Mobile menace.