Google Plus Increases its Influence on Searches

Of course any kind of social signal is taken into account in the Google rhythm but it was always bound to be the case that their own social networking site would have a more predominant effect on search engine optimisation. Now the extent of the influence of Google+ on SERPs has increased further...

What has changed in Google+?

It was already the case that use of the +1 button was highlighted in relevant search results and had a small known impact on search engine optimisation. However Google has now made the effect of this more prominent by bringing in relevant Google+ posts (e.g. photos from Google+ or Picasa) into the equation. Profile results will also show up as part of the auto complete predictions when you start typing into the search box. Furthermore, depending on what you search for, Google will now bring up suggestions of profiles and business pages that frequently discuss the topic of your search. For instance, a search for SEO might bring up the SEO Junkies Google+ page.

What does this mean for SEO?

This news is exciting for search engine optimisation! It means that optimising your Google+ page is more important than ever with plenty of opportunities for your business page to appear in regular SERPs. Broadening your circles will increase your chances of appearing in followers searches and being relevant to your industry is vital with the opportunity of your page appearing in a search for a relevant topic.

To find out how SEO Junkies can help you to optimise your Google+ page and its potential effects on search engine optimisation contact SEO Junkies now on 0845 373 0595.