Google Say Dont Be Evil

Engineers at Facebook, Twitter and MySpace have clubbed together to create the “don’t be evil” tool. Available at the Focus on the User site (http://www.focusontheuser.org/), this little tool completely changes the way your searches work.

A response to the Search Plus Your World feature that Google recently brought out which combines Google+ and Google search, the “don’t be evil” tool allows your searches to instead be integrated with social signals from other networks including Twitter and Facebook.

What does this mean for Search Engine Optimisation?

Social media optimisation and SEO are now more closely integrated than ever, with the new social interactions integration allowing you to have twice as many chances to get your business seen on Google. Rather than simply a Google+ enhanced search this is now a social search engine. Natural results and social results will be ranked side by side. So now social media will have to take up a bigger role alongside search engine optimisation.

Social Media networks are free after all so where is the harm in doubling your chances? Take some time out to optimise your social media sites as well as your SEO to increase your chances of coming up in Google. The “don’t be evil” tool pulls all its information from Google so a search engine optimisation campaign will certainly improve your chances even in social results.

Of course social media is great for raising brand awareness but nothing beats sending traffic directly to your website. SEO is still vital to your internet marketing campaign. For more information about changes to the Google algorithm and how SEO Junkies can help you stay one step ahead contact us now on 0845 373 0595 or sales@seojunkies.com.