The Importance of Good Back Linking

As a search engine driven mainly by off-page factors, it is important to satiate Google’s appetite for backlinks. However, backlinking isn’t a simple process of just creating a link to your website. It’s important to apply some intelligence to the structure of your backlinking to make sure you are achieving the best results possible from your search engine optimisation campaign.

Why is backlinking important in SEO?

Backlinking is important to search engine optimisation because Google’s algorithm focuses mainly on off-page factors. Plenty of backlinks to your site will mean increased authority/page rank which will lead to better rankings! So although relevancy is important to SEO we also need to take time out to focus on where we’re granting authority too.

How should I use backlinking as part of my search engine optimisation campaigning?

When linking back to your site make sure you take into consideration which pages of your site you want pushed further in search engines. Your homepage is always a good page to link to. But make sure you also create links to products or services you are known to do particularly well for so that they are given more visibility in SERPs.

Also take into account that when you link away from your page with an outbound link you are giving away some of your page rank too.

To find out more about backlinking techniques on our SEO training course or to find out what search engine optimisation services we can offer you visit www.seojunkies.com now or call our sales team on 0845 373 0595.