New SEO tools

These days, to get ahead in online marketing, more and more companies are turning to SEO (search engine optimisation.) Now, Google has released a number of new tools to help you make the most of search engines while growing you business to its full potential.

Google Insights SEO Tool

Google Insights is an SEO analytic tool that presents the popularity of a search engine optimisation keyword and graphs it over a predetermined period of time, region, industry, and/or type of search (web, news, product, image, etc).This handy SEO tool can help you not only choose keywords, but also to monitor their progress. You can observe trends, predict seasonal popularity and forecast opportunities for changes to your main keywords.

SEO Keyword Match Types

When using this tool, be sure you are also keeping track of your SEO keyword match types. Match types play an important role in determining the combination of keywords you should choose to optimise your site. In the left column, you will see 3 options called Broad, Phrase, and Exact. When using Broad, Google not only takes your proposed search engine optimisation keyword into account, but also what they think are similar keywords and searches. If the keyword is broad, there is a high chance that it will appear across a wide spectrum of website material, and could be irrelevant to your value proposition or business offerings.

Phrase shows you popular searches that contained the proposed keyword, and Exact shows searches that contained the keyword exactly as you entered it. To clarify that even further, we at SEO Junkies recommend using Phrase and Exact to get a more accurate reading and make better decisions.