SEO content structure is crucial to relevancy

Does the word “copy” send shivers running down your spine? Do you tremble at the suggestion of writing content for your site? Then let the search engine optimisation experts at SEO Junkies scare away your copywriting demons with a few tips on how to structure your content in a way that will get you ranking higher on Google and make writing easier for you...

Why is SEO copy important for my site?

The foundations of any search engine optimisation campaign are your keywords. So make sure Google knows what they are with intelligently structured copy. Relevancy is key to getting to position 1 on Google – after all, how else is Google going to know what your site is about? So make sure you scream it from the rooftops in your copy.

How to Structure Content for Search Engine Optimization

1. Make sure your keywords are in all the important places – include your main SEO keywords for that piece of copy in your meta data and title tags to ensure that they stand out as important to Google.
2. Split your blog into sections – Split up your content with heading tags containing your keywords (or other LSI words) to help Google (and you) decide what your copy is about.
3. Make sure that your writing is of a good quality and most of all natural! – Even if your are doing it for the benefits of SEO we still suggest only using keywords as about 3-7% of your copy’s density. Not only will this make your copy more pleasant to read but it will also help you avoid any pesky penalties Google will impose on keyword stuffed copy.

To learn more about how to write copy for search engine optimisation get in touch with us now on 0845 373 0595 or e-mail sales@seojunkies.com.