Take the Fear Out of SEO Writing with SEO Junkies

Do you get 'the fear' when you're staring at a blank page in Word? Do you simply sit there with your hands hovering over the keyboard when you're about to get down to some copywriting? Well fear no more with the help of SEO Junkies. Our copywriting experts are here to help you get over your copywriting anxieties and give the lowdown on how to create good quality, optimised content for your site.

Why Do I Need To Write Optimised Copy For My Site?

The bread and butter of search engine optimisation are your keywords. You need to let Google know what you’re about and especially what you want to rank for. The best way to do this is to provide it’s spiders with plenty of relevant content containing your keywords for it to derive your areas of interest from. This means creating plenty of content with your SEO keywords in it so that Google knows that is what you want to be searched for.

Relevancy is key to search engine optimisation. A website that is more relevant for a search has the potential to overtake older and more authoritative sites. So you need to create lots of pages with high quality, relevant content to get your site ranking higher in Google. This needs to be done regularly – fresh content is rewarded by Google.

What Should I Write Content About?

As we are focusing on relevancy it is best to consider writing about something related to your industry. Breaking industry news is always a good topic to cover as it will already have a high amount of interest simply by being new news. Other topics that search engine optimisation specialists suggest you cover are authoritative subjects in your area. For instance, a pet website may discuss the best pet products, or even the best way to groom your pet.

SEO will get you ranking well in Google but no one is going to be interested if when they reach your site they’re met by old news. Make sure you keep up to date with the latest tricks and trades in your industry. As well as making sure your content is written with search engine optimisation in mind, consider also rewarding your visitors with the latest news in your industry area. This will keep them coming back for more after having found your site the first time!

How Do I Write Search Engine Optimized Content?

So, now we reach the bare bones of SEO copywriting...how to write the copy. We find that it is helpful to sort out the structure of your piece before writing. Use a keyword rich title for your Heading 1 and subcategorise the rest of your piece with heading 2 tags containing synonyms of the main keywords for your SEO project (LSI keywords).

The steps above should it make it easier to decide what you’re writing about. Then simply write your content containing regular use of 2-3 of your main keywords. However, remember to write content to a high standard and most of all make it natural. Writing content for search engine optimisation is important but you will get penalised for writing unnatural content and your rankings will drop as a result. More importantly visitors will not appreciate a badly written site and will lose confidence in you because of it.

For more information on how to write fantastic content for search engine optimisation contact SEO Junkies on 0845 373 0595 or e-mail sales@seojunkies.com.