There is such a hype about social media (and SMO Social Media Optimisation) these days that everyone is jumping on board. However, as SEO specialists we are seeing some common mistakes made.

For instance, one mistake is that many businesses try to fake it in social media. They may create personas and write positive customer service comments with a link back to their website. If you do not have the time to invest in genuine social media marketing (or social media optimisation) then you should not bother at all because in the end it will not work.

Another common error companies tend to make is using old content and marketing resource on social media websites. You need to be creating new content and information to share online so that it's fresh.

One major mistake some businesses are making is that they are ignoring social media marketing all together. They either do not have the time to participate or are unsure on how to get involved and so just stay out of it. Social media continues to grow and is becoming more significant in terms of SEO (Search Engine Optimisation) so this is the biggest mistake.

For more information on Social Media Marketing contact the SEO experts here.