Keywords are the most important thing in SEO, they have to be 100% specific and relevant to your website. Keywords are what we use to optimise your website, they are words or phrases that can be used to describe your website or products and services it provides. When you use a search engine to find a certain website then the words you enter into the search engine are known as keywords, for example 'holidays in Greece' or 'cheap flights to Italy'. The keywords you choose for your website are what we would track during your SEO project to see how high you are ranking in search engine results for those keywords.

It is extremely important that the appropriate keywords are chosen when trying to optimise a website. At the start of your SEO project with SEO Junkies we will ask you for a list of keywords that you would like to rank high for and we will then go through that list thoroughly and ensure that we are happy that the keywords you have chosen are accurate. As SEO specialists we know that these keywords must be relevant to your website, specific terms that you will rank high for but also not so precise that nobody would actually search for those phrases.

Please see the below examples of good keywords; Diamonds (too generic)- Diamond Ring, Diamond Jewellery, Loose Diamonds Small villa in Europe for families to rent (too specific)- Villa’s in Greece/ Crete, Family resort villa's in Greece We have a highly skilled team of search engine optimisers, who specialise in SEO, that can go through much more information about keywords, on our training courses or during an SEO project to help you optimise your site. This information includes Keyword Stemming, KEI, Keyword Psychology and Keyword Density.