In SEO school 101, when learning the basics many people have been told the meta description and other meta tags are relatively useless as the search engines don’t consider them greatly when producing rankings. However despite their lack of ability to significantly help you rank, optimising them can still enable you to generate more website traffic.
Meta tags give search engines specific information about a webpage and explain what the page is all about. One of the main elements of this is the meta description. Meta descriptions provide an opportunity to ‘sell the click’. If written well it can prompt readers to click on the webpage and engage with the site.
Depending on the search engine you want to rank on, their best practices for SEO may vary. For example Google, the world’s number one search engine, recommends a meta description with no more than 160 characters. Therefore it is crucial that you firstly include your keyword in the description, but also that you get your message across as succinctly as possible. Include USPs (unique selling points) that gives viewers more incentive to visit your website over every other one listed in the SERPs. Things such as free delivery, special price offers and leading brand names are sure to pull through more traffic. Calls to action such as “find out more” and “click here” are also recommended.
A great title tag and meta description is essential as a minimum for attractive listings in the SERPs. However when you markup your website content, you can enable Google to identify and display rich snippet data from your website onto the SERPs. Rich snippets are additional pieces of information that enhances the appeal of your listing in the search engine. They can include pictures, number of Google+ followers, star ratings and any other information relevant to you and your industry. For example a recipe based website can have rich snippets that include cooking time and calorie content of the food.
If you are unfamiliar with best practices involved with search engine optimisation, seek the help of SEO experts like us. We ensure you not only achieve the bare minimum when it comes to optimisation, but we go the extra mile to ensure you rank high and increase traffic long term.
Contact us by calling 0845 373 0595 or email firstname.lastname@example.org
If you would like to link to this blog then please copy and paste the HTML code below into your website.