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Successful SEO Is Like A Romantic Relationship

posted in General Search Engine Optimisation News by Carl Brooks on 12:55 Feb 22nd, 2013
(2, average: 4 out of 5)

February is the month of love as couples around the world celebrate Valentine’s Day on the 14th. This year many of us will have gone that extra mile to give our other half special treatment like they’ve never had before.

This is a lovely but also very interesting concept because in order for relationships to last and go through year after year of valentine’s days together; there needs to be constant love and care shared between the couple every day. Just having one day out of 365 (or 366) to really appreciate your partner isn’t the right formula for a lasting, successful relationship. The same can also be said for implementing SEO in a business.

Let Your SEO Campaign Grow Like A Great Love Story

Online business owners choose to invest their time and money in developing their business via search engine optimisation, in order to see it grow and succeed for many years to come.

No successful SEO campaign has become so after just one special day or month even of intense keyword research, on page optimisation, quality blog writing and extensive link building.

It’s a long term process and as you invest more into it day by day, month by month; you’ll get a business that can withstand the test of time and remain top of the SERPs. Even when things get shaken up by a feisty algorithm update or a younger, seemingly more attractive competitor climbing the page one ranks; you will hardly bat an eyelid because your company’s SEO is solid as a rock. A lasting relationship like that, between you and Google, could never crumble after months and years of commitment and honesty in the form of white hat techniques.

Is It Time To Call The SEO Agency Shrink?

Some relationships benefit from third party advice and guidance when times get tough. In the context of SEO, if you’ve been working on things in house for a while but things don’t seem to be working out as you planned or hoped; seeking help from an SEO agency may be the best solution.

The first obvious case for businesses being reluctant to transfer their SEO into the hands of an SEO agency, in the same way a couple may not want to get counselling, is the fact that they will have to share a lot of information about themselves and expect that the ‘shrink’ will understand their unique situation and expectations. No two SEO campaigns are the same so a business needs to be confident that the agency will create just the right solution for them in order to ethically achieve page one results.

Next comes the issue of money. Is it really worth spending your hard earned money on something that is going to tear down a lot of what you’ve already built and develop something with no real guarantees? All you have to provide you with peace of mind over this investment is their previous track record of happy couples/high ranking businesses.

However, despite some of these concerns trusted SEO agencies, like qualified counsellors, have extensive experience and knowledge in how to create and maintain a successful SEO campaign. The initial costs are merely an investment as the returns on it once you’re ranking high will outshine whatever you’ve been paying.

As you can see, developing your SEO campaign is very similar to nurturing a long term relationship. Splashing out one day of the year, for example by running a short term SEO or PPC campaign is not enough to create lasting success. Search engine optimisation is an investment that when carefully looked after day by day, will result in countless anniversaries celebrating your top ranks year after year.

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