Competitor Analysis

During an SEO project with SEO Junkies we will continually be carrying out analysis on your competitor websites so that we know how much SEO they have done and therefore what we need to do to beat them. Obviously the whole object of search engine optimisation is to rank above your competitors on the natural listings so it helps an awful lot to know what you are competing with.

Important factors to check out will be headings, titles, bold text and alt tags, you will be able to see from this data whether or not that competitor is working on their SEO, if they are not then it will be easier to rank above them. Consider the keywords they are aiming at and how they are working so that you can work in the same way or get ideas of keywords that may also help your website.

Another really key point to analyse is the Google PageRank and backlinks pointing to these other websites. These websites ranking in top positions are likely to have a lot of backlinks coming from directories or related sites with good PR so if you have the ability to analyse this then you will be able to submit your website the same places in order to attain some good backlinks yourself.

For more information on the importance of good backlinks in relation to search engine optimisation, please see our other blog pages.