Local SEO
Localising your SEO efforts can be extremely rewarding for businesses providing services in local areas as it means they will rank for keywords relating to their target locations.
If your business offers local products or services advertising nationally will waste time and money. Professional SEO companies can use geographical targeting as part of your search marketing campaign to ensure only internet users within your targeted area will find your website and therefore increase efficiency and make your internet marketing more effective.
You can localise your target keywords by including locations within each phrase. For example;
‘Pizza Delivery’ can be localised to ‘Pizza Delivery Reading’
Localising target keywords within your search engine optimisation campaign can really help to increase conversion rates by bringing in more relevant traffic to your website.
Many users search for services that are within their area, for example if you are looking for food delivery services you don’t want a company that only delivers around London when you’re based in Manchester. These type of services are completely location specific so it’s essential to include geotargeting within your SEO campaign.
Local SEO isn’t for everyone. If you’re selling products like CD’s all over the country and any orders will simply be posted out to the customer address, then it won’t make too much difference to your customers where you are based. This type of company wouldn’t require localised SEO efforts, but some industries are definitely location specific and this should be researched at the beginning of your SEO project.
Here at SEO Junkies we will study your industry and target market to find out whether geotargeting would be relevant for your industry or not. We can then base our keyword research on our findings to ensure that your target phrases are completely relevant and appropriate to your business so the campaign will bring the best results possible for your SEO UK campaign.
Search engines like Google will soon be bringing a more advanced geotargeting technique where IP addresses will affect search engine results pages. This will mean that the search engine will check your IP and deliver results that are based close to your geographical location, however this is still in the works and has yet to overtake our local SEO services.
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