Social Media Optimisation (SMO)

Social Media Optimisation explained

Social Media Optimisation Facts

Social Media Optimisation, also known as Social Marketing Optimisation or SMO is becoming increasingly important as the internet matures. The sheer popularity of social networking websites such as mySpace, FaceBook and Bebo together with numerous other social media sites such as YouTube, Technorati and Squidoo and bookmarking sites such as Digg are far too powerful to ignore.

Social Media Optimisation is therefore the process undertaken to capitalise on the huge traffic social networking websites can bring, thus increasing online sales and brand awareness.

Social Media is becoming such a huge part of search engine optimisation as it helps to get the content out there on the internet to attract users to the website. As SEO gets bigger and bigger there are more affecting factors coming into the process, it's important to keep up and make sure that your website checks as many boxes as possible, SMO is another box in that checklist.

Fact: Did you know that FaceBook receives more impressions per day than Google does!

SMO Optimisation Services

Social Media Optimisation Services

A large change is coming within the search industry and SEO Junkies are ideally placed to help advise and plan your SMO strategy to leverage the huge potential Social Media sites can bring. Just as those clients who implemented an SEO strategy are reaping the rewards of high rankings on the search engines today, those who adopt SMO strategies now will have first mover advantage in the battle to dominate within the social media and social networking environments tomorrow.

Benefits of SMO

• One more box to check in the SEO list
• It's free!
• Instant website exposure which drives huge amounts of traffic
• Increases brand awareness
• Helps obtain backlinks, especially when using social bookmarking sites
• Encourages you to write more content which is another great plus for your search engine optimisation project

Improve your SMO technique

The originators of SMO set certain rules on how they feel is the best way to do it, but if you stick to the following key points then you should get the results you need;

• Increase your linkability- Increase the quantity of the content with a blog and make the copy compelling so that users want to link to it, as well as ensuring that it's accessible enough so that users can find it and link to it
• Make tagging easy- Add quick links to social bookmarketing sites so that users can easily click and bookmark each page, make it even simplier by pre-adding each page
• Help your content travel- Content that is in pdf files, audio files, videos etc can also be syndicated out to these social media sites so don't forget it
• Encourage the mash-up- Try to get more people envolved, give the users something back so they will want to link to your site, for example use RSS feeds