Conversion Rate Optimisation (CRO)

What is Conversion Rate Optimisation?

Are you frustrated that you are not converting your traffic into customers? Then Conversion Rate Optimisation is for you! CRO is the process of tracking and analysing the way your customers interact with your ecommerce website, and using the analysis of that behaviour to increase your conversion rate.

SEO Junkies are part of The Advansys Group, and we have built on a wealth of ecommerce knowledge in combination with SEO expertise to come up with a CRO solution that complements your existing ecommerce solution and SEO campaign. We use a wide range of techniques such as heat mapping, click tracking and Google Analytics data to build up a picture of your visitors actions on your website. We then analyse this data, drawing on our extensive knowledge of ecommerce best practice, to provide executable solutions to increase your conversion rate.

Who needs CRO?

If you are looking to increase your conversion rate and sell more online, then you need Conversion Rate Optimisation. For every 100 visitors on your site, a 1% conversion rate increase equates to an extra sale. A combination of good SEO and CRO on your ecommerce website will result in higher traffic, a higher conversion rate, and higher sales. But don't just take our word for it - why not check out our customer testimonials!

What does a Conversion Rate Optimisation Campaign consist of?

A CRO Campaign from SEO Junkies consists of 5 stages, and detailed monthly reporting:
1. Analysis of the type of traffic using your site - visitors who have found you directly already know the company, whilst visitors who have found your site through a brand name keyword are more interested in your brands.
2. Heat Mapping - we analyse where on the page your visitors are looking, in order to ensure that conversion gateways are ideally situated.
3. Detailed Click Analysis - we look at where on a page your customers are clicking, and analyse what features can be improved for maximum usability.
4. Bounce Data - we look at which pages on your site have a high bounce or exit rate - and what might be causing customers to drop out of the buying cycle at that stage.
5. Split Testing - we use our analysis of all the above data to come up with workable solutions which we can implement alongside your existing page layouts, and through vigorous split testing, show you a REAL increase in conversion rate, based on ACTUAL customer interactions.
On top of all this, SEO Junkies will provide detailed and high level reporting with trackable monthly targets - your account manager will work with you to set targets to ensure you see a real return on investment.

Why is SEO Junkies different to other CRO providers?

Here at SEO Junkies we believe in providing our customers with trackable campaign goals, and are always striving to show our clients a real return on their investment in our service. All of our SEO services are tailored around making you money, and we track the ROI of our projects in the monthly metrics. As part of a wider ecommerce expertise family, we understand the business of selling online - and we know that what you want from your Online Marketing is a tangible increase in conversions on your ecommerce website.