Yahoo! Optimisation
Yahoo! is currently the second largest search engine in the world. Yahoo! as a whole is one of the most visited websites on the internet with other services like email and news that also attract visitors.
Yahoo!’s algorithms as a search engine likes the on page SEO factors and most of the highly ranked websites on Yahoo! are updated regularly with good, quality, keyword rich content. So for all of those websites who concentrate purely on increasing inbound backlinks, you won’t do so well on Yahoo! as you do on Google.
Yahoo! Optimisation Tips
Yahoo! doesn’t pay half as much attention to backlinks as Google, especially not the quality of those inbound links as usually quality is defined by PageRank so clearly is something generated by Google for Google’s use and not it’s competitors. If you're optimising your website for Yahoo then as long as you do have a good number of links coming into the website then you should be fine.
If you want to do rank well in the results pages on Yahoo! then make sure that you have RSS feeds on your website and these are regularly updated. This search engine absolutely loves Really Simple Syndication so make sure that you’re doing it.
Blogging is a great way to win here, it means you are updating the website regularly with fresh content, and the copy will be themed to the topic of the site with keywords and a good structure. The blogs will also attract natural links, helping your off-page SEO and as each blog will be updated in the RSS feeds you will win all round. If you haven’t got time to add blogs everyday yourself, then outsource the work to your SEO agency, it really is beneficial so don’t miss out.
Every search engine has slightly different algorithms and look at each factor in a different way but SEO is essentially the same wherever you go, the core elements won’t change. SEO Junkies have been studying search engine optimisation for years now so we know that these search engine marketing efforts will not go to waste.
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