At SEO Junkies, we have a team of dedicated search engine optimisation experts who are able to offer you a whole host of brilliant Search Engine Marketing (SEM) Services.Our SEM Strategies Include :
Over the first 6 months of your campaign, you will see considerable change in the overall amount and the responsiveness of your website’s organic visitors. Search engine optimisation is widely regarded as a slow marking avenue for those businesses with intelligent and long term marketing plans. Organic traffic is great for your business for the following reasons:
Local SEO is very much for small brands or businesses that cater for customers in their local areas, meaning that generic keywords with no locations added could generate irrelevant leads from across the country. Setting up a localised SEO strategy will help you ensure your leads are targeted to the specific locations that your business is able to cover.
Mobile SEO is a relatively new thing, and it’s certainly going to have a place in the future of overall SEO strategies and retail websites alike, due to responsively designed platforms becoming the industry norm. On the 21st of April Google released the Mobilegeddon update, which has effectively separated Desktop Search from Mobile Search. Now, more than ever, you need to ensure that your website is optimised for both forms of search device and both avenues of customer engagement.
PPC stands for pay per click. It’s essentially a form of advertising that allows you to bid for the top advertising spot in Google, which can give your website a huge traffic boost for the price of a click. The price of a click is based on a range of contributing factors. What most people fail to grasp, however, is that with PPC, you don’t necessarily have to place high bids to reach the top spot; instead, you can actually decrease your costs per click with a few simple steps. For example:
PPC is a marketing strategy which can provide instant and relevant traffic to your site. Once the traffic has arrived, however, it is down to your website, and your talented sales team, to do the rest of the work.
One phrase which has become the slogan for many online marketers is Bill Gates’ often-quoted ‘Content Is King’. Content remains hugely important, as it is the only language that Google and other search engines, such as Yahoo & Bing, can really understand. This means that, as a major component of your online marketing, it is completely irreplaceable. It’s important that you have quality content which helps your website’s visitors to understand just what your business is about, as well as encouraging search engine crawler algorithms to look at your website in the same way.
If a search engine cannot determine the products that you are offering, or the services that you can provide, then it’s likely that your visitors will also suffer a bad experience on your website. Ensuring that all content on your website is simple to understand, and includes clear calls to action, needs to be the number one priority for any business owner.
CRO is an effective way to increase the amount of leads that your website generates. By doing so, you will create clear calls to action which encourages your users to interact with your business in order to satisfy their own goals. These calls to action can consist of:
Neglecting to position any of the above on your website will lead to a poor user experience for your visitors. Remember that you will only usually have around 5 seconds to make the right first impression on your visitors. By taking advantage of the latest CRO techniques, placing call to actions in the correct places and including engaging offers and designs on your site, you will be able to increase your sales figures, with the average increase resting at around 33%!
SEO Junkies offer training courses to help you start your digital marketing journey into the exciting world of SEM. Our courses are specifically tailored to people who want to try their own SEO strategising, making them perfect for small business owners or enterprise sized businesses that are looking to develop their own in-house search engine marketing team.
Our full training course takes place over a single day, from 10am- 4pm, Monday – Friday. Of course, you can choose the dates that you wish to attend, and which parts of SEM you wish to engage with and learn more about.Our SEO Training consists of:
If you have any questions about our services please do not hesitate to contact us.