The world of SEO can be complex for the small business owner. Fast paced and constantly changing, staying up to date with the latest changes can be difficult. As Google continues to release massive algorithm updates such as Penguin, Panda and Hummingbird, achieving page one results can be difficult for small business owners.
SEO specialists are now being used by over 50% of small businesses in order to optimise their websites for search engines. Working on best practice techniques, the SEO specialists here at SEO Junkies will show you what needs to be done in order to achieve top ranking pages.
For small businesses visibility is key. One of the quickest ways to alert your potential customers to your site is to climb the search engine rankings and get yourself onto page one of Google. In today’s market, top ranking websites have been seen to be more focused on audience optimisation. This is great news for small business owners. Making the most of social shares, quality back-links and high quality branded content; small business can promote their website in a personal and effective manner.
93% of marketers plan to use content marketing in 2014 to improve online visibility.
Our SEO specialists can also help small businesses like yours engage with the local community and consumers. Whether it is talking directly to your customer base via social sites, or arranging to promote something in tandem with another local business, local marketing should be your first port of call. Using location specific keywords will also help to target specific areas, enabling you to increase repeat business.
As part of your online content strategy, small businesses should focus on producing newsworthy content specific to their target audience. Writing press releases and articles, or getting SEO specialists to help you write them can be a huge benefit for the small business. Every time you have interesting news, write a press release and blog about it, to ensure that the information reaches your customers. High quality content will bring in new visitors and increase your position in Google’s SERPs.
For more information about how our SEO specialists can help you, please call us on 0845 373 0595 or email firstname.lastname@example.org for further details.
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