Most of us can think of a successful ad campaign that has gone viral. Recent successful videos have benefitted many global businesses from deodorant to mobile networks; this year, a certain singing cat has had 4,956,870* views online already.
So that’s big businesses, but what about the rest of us? Well, the good news is smaller and/or new ecommerce businesses can benefit hugely if video is included in their marketing strategy.
According to Cisco Systems “by 2017, video will account for 69% of all consumer internet traffic”* which means video is the future to successful marketing.
There are many advantages to video marketing, including:
Say more - Digital Sherpa says “videos increase people’s understanding of your product or service by 74%.”* A short video will give your audience much more information about your business than a static ad as it will give you the chance to say more while your audience also sees more.
Attract your audience – Videos are an effective way to inform your audience and also attract them to your site. Due to the speed in which we can now shop, download and stream information, web users are not interested in reading long laborious texts and will often ignore these advertisements. Digital Sherpa continues “75% of users visit the marketer’s website after viewing a video.”
Widen your audience – Video appeals to a broad spectrum of potential customers, in fact, it appeals to almost everyone who is online. According to The guardian “one in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone.” This shows that submitting just one video can potentially open your business up to this audience.
Get creative – Static advertisements can be enticing with vibrant colours, attractive fonts and catchy slogans but with video you can take this even further! Are you familiar with the phrase it’s all in the delivery? Well, now you can deliver your brand’s message vocally, through/ with music, with a dance number, with cool special effects or anything that will appeal to your audience.
Improve your conversion – Videos are a great way to turn your website visitors into customers or clients, Digital Sherpa says “after visiting a video ad, 12% of viewers purchase the specific product featured in the ad” which will be significant to your conversion rate and could potentially create not only new customers, but loyal customers.
Ensuring you are applying the best online marketing strategy to your campaign is essential for your success. Including video in your marketing strategy will help improve the overall SEO of your ecommerce business, if you require any help with SEO then speak to the SEO Consultants.
Here at SEO Junkies our SEO Consultants are experienced and knowledgeable in providing successful strategies to improve your SEO and get you on to page one, position one of Google!
To view the services we offer visit our site today, or speak to one of our SEO Consultants by calling 0845 373 0595, or email firstname.lastname@example.org
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