What does traditional SEO require? A clear website structure, keywords, friendly URLs and landing pages with targeted anchor text.
How can you make the most of the latest search engine updates and social media? We believe that integrated marketing is the answer. Extensive knowledge and practice of SEO is necessary to understand integrated marketing. The team at SEO Junkies explain what integrated marketing is and why it matters.
Mixing multiple channels is a successful way to market your ecommerce business. However, the dawn of social media has changed how this is done. In order to get the most out of integrated marketing, we need to understand how SEO is integrated with other marketing strategies.
Increasing your online visibility will potentially result in a higher conversion rate and help you to build a loyal customer base. When you optimise your content and have organic links pointing to your site, users can find and reach your website through different channels. We suggest you consider the following channels when you plan your marketing campaign.
• E-mail – a cost-effective method which helps to generate and nurture leads and develop customer relationships.
• Social media – an active presence on social media channels such as Twitter, Facebook or Pinterest lets you strengthen your relationships with customers while interacting with them on a daily basis.
• Mobile – the rise of mobile devices allows companies to reach their customers through mobile websites and QR codes which can be added to nearly any item.
But what does an integrated marketing campaign consist of? You should hand out your business cards, put adverts in newspapers and own a Twitter or Facebook account. An integrated campaign lets you ‘tie’ all of these marketing mediums together to support and build on the same message.
How can this help you to increase your conversion rate? A consistent visual image will help you to become easily recognisable online, and the same message across all channels will show your audience that your business is focused.
Strong relationships fostered on social media platforms can increase your conversion rate, while consistency in your message and imagery can give your brand recognition and authority. Use your social media accounts to keep your customers updated on your latest products – post pictures, instructional videos and promotions. Your aim is to create a following; give people something to share and let them do the brand promotion for you.
Here at SEO Junkies, we have the experience of multiple SEO channels for an increased conversion rate. Choose the experts in the field and boost your online visibility with white hat SEO techniques and attract relevant traffic that converts.
For more information on search engine optimisation with SEO Junkies call 0845 373 0595 or email firstname.lastname@example.org
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