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How To Improve Your SEO Content Strategy

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At SEO Junkies we offer a range of SEO services including specialist copywriting and content marketing. Our experts know a thing or two about how to improve your SEO strategy and can help you get onto page one. In this blog, we discuss how you can improve your SEO content strategy.

How Can You Improve Your SEO Content Strategy?

Improving SEO Content

By taking note of these hints and tips you can improve your SEO content strategy.

  • Think About Your User’s Experience – User experience (UX) is one of the most important things to consider when building your SEO content strategy. Take the time to know your target demographic, how they consume content and at what stage in the buying cycle they begin to consume content from your website? Doing this will help you tailor your content to the needs of your target audience.
  • Establish Your Brand Image – Defining your brand will help you define what kind of content to produce that will be the most relevant to your business and resonate with your target demographic. What are your business’s goals? Think about the thoughts, concepts and feelings you want your business to evoke, and then tailor your brand accordingly. This will then help you create content that is perfectly suited to your brand image.
  • Good Website Design – A strongly designed website will help improve the overall UX and up your conversion rate when used in conjunction with high quality content. Even if you have the best content in the world, if a website is poor to navigate it won’t get read or noticed. Plan your website with a strong UX in mind and this will help your quality content get read. Remember to keep your brand image in mind when you’re designing your site too to create a strong thematic link between your content and the site.
  • Produce High Quality Content – This is the most obvious step. Your content should be informative and engaging with the needs of your target audience in mind. Having strong headlines and working in your keywords will aid your SEO. Think about your brand and theme your content accordingly. There are a number of elements you can use to improve your content such as having strong product pages, including case studies, testimonials and more.
  • Ask questions – As a result of Google’s latest algorithm update – Hummingbird – conversational search has changed the way that SEs, provide users with search results. Think of questions that users may ask and answer them on your site. In doing so, you will become an authoritative source, boosting your rankings.

Following these tips will help you create a better UX for your customers and help improve your SEO content strategy.

SEO Junkies Have A Range of SEO Services To Take Advantage Of

At SEO Junkies, we can help improve your content strategy and overall approach to SEO. With our team of in house copywriters, we can help you create targeted content to improve your rankings whilst providing users with copy that is engaging and sharable.

For more information on the SEO services that we offer and how we can help you improve you rankings, traffic and revenue, don’t hesitate to contact us on 0845 373 0595 or email us at sales@seojunkies.com.

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