Google’s search engine updates are designed to ‘clean up’ the search engine result pages (SERP) from spam. Whether you have a small business or an established ecommerce website, the Google updates can be intimidating if you want to remain in the top search positions.
At SEO Junkies, we have knowledge and experience to offer you a professional and effective SEO strategy for your ecommerce website. We keep up-to-date with the latest Google updates and know how to use them in your favour with the following techniques.
SEO-friendly Content
Google loves fresh content. Of course, content differs from site to site, but you have to make it interesting and relevant for your users. Publish useful information regularly on both your website and blog; remember that you need to provide quality content not only for the search engine robots, but for your users as well.
Social Media For Search Optimisation
The rise of Facebook, Twitter, Pinterest and other social platforms means that social media has become an integral part of our everyday lives. Use them to make your e-business appear more search-engine-friendly. The value of your content is evaluated by the Google robots that consider how often your website has produced content, as well as what was retweeted, shared or liked.
Social signals, however small they might appear, reflect the search engine optimisation trends that are moving towards a more user-friendly approach. For this reason, you need to be active across all social platforms, as well as blogs and news. You want to keep your audience engaged as this will help you to build authority, trust and consequently increase your conversion rate.
Localise Your SEO
Smartphones and tablets are your launch pad to success. Make the most of it and create a mobile site for your e-business. Don’t forget to localise your SEO as local business searching is on the rise – you need to claim your spot on the maps of Google and Bing to get more traffic.
After you place your business on the search engine maps, work with local websites, blogs and directories to get noticed. Ask local bloggers to write about your business, upload videos that will interest them, include local news and events into your own ecommerce blog so local customers can share it.
Your aim is to remain present in the fierce online market. This is possible with quality content, constant updates and by engaging with your customers. You want your content to attract new customers as well as retain existing ones.
Improve Your SEO With SEO Junkies
We are a dedicated team who optimise content for many different industries. Our main focus is SEO and our team is ready to assist you with your SEO strategy. We are here to help you with white hat SEO techniques, developed processes, and the latest techniques for your e-business success.
For more information about the best SEO approach, talk to the experts at SEO Junkies. We know how you can achieve relevant traffic and apply compliant SEO techniques.
To improve your SEO call 0118 380 0203 or email sales@seojunkies.com