When launching your SEO campaign, you need to monitor and measure the success of it. While this will depend on the type of business you are running, there are three general key performance indicators can help you measure your SEO campaign: rankings, traffic and conversions. These indicators will provide information that can be used to improve your campaign for better results. These factors are explained below.
SEO studies reveal that websites that appear on the first page of Google receive up to 92% of the traffic. This reflects the importance of ranking high on the SERPs. The best way to rank highly is to analyse important keywords that you want people to use when searching for your products. Then, track changes in them over weeks and months. If your website doesn’t rank high for the keywords chosen by you, then you need to optimise them further. You need to choose keywords that will not only help you rank high, but will also drive huge volumes of traffic to your website.
To measure the success of your SEO campaign you need to know the volume as well as the quality of traffic visiting your website. A good search engine optimisation strategy will surely increase your organic search traffic over time. Three metrics can be used to measure the quality of traffic: pages per visit, average visit duration, and bounce rate. If the pages per visit and average visit duration metrics are low and the bounce rate is high, then you need to review your SEO strategies. This will include focusing on the right keywords.
This is the best performance indicator to measure the success of your SEO campaign. Measuring conversion rate will differ based on your goal. If your goal was to increase leads, then you need to check out how many requests you’ve got regarding quotations, appointments and contacts. If your goal was to create brand awareness then you need to look at newsletter subscriptions, social media sharing, brochure downloads, etc.
We are dedicated SEO specialists; our techniques will not only improve ranking, but drive traffic, boost conversions, sales and ROI. We will manage your entire campaign, find out the right keywords and optimise your website for it.
To know more contact SEO Junkies at Building 4 Millars Brook, Molly Millars Lane, Wokingham Berkshire RG41 2AD Telephone: 0845 373 0595 Fax: 0845 838 2701 firstname.lastname@example.org
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