posted in Online Marketing by Diane
Search Engine Optimisation (SEO) is a constantly changing area of digital marketing. As such, it can be confusing for some to keep up to date with the latest techniques and information. If you’re strug[...] Read more >
posted in Online Marketing by Diane
If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you[...] Read more >
posted in Online Marketing by Diane
To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. In fact, for the best results, it needs to play a major part in your entire company cul[...] Read more >
posted in Online Marketing by Diane
The world of search marketing (SEM) has evolved a lot in the years since its outset. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. If you are a business [...] Read more >
posted in Online Marketing by Nancy Msiska
Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. Whether you have an amazing new product or know that the service you offer is outstand[...] Read more >
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Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searchin[...] Read more >
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We don't have to tell you that mobile device usage is at an all time high, and with Googlees announcement earlier this year of its mobile-friendlyy algorithm update in April 2015, itts no wonder that businesses glo[...] Read more >
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SEO specialists often stress the importance of a high click through rate (CTR). With a strong CTR, your website or PPC (pay per click) advert will receive an excellent quality score. If you have a high Quality Score[...] Read more >
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Most of us can think of a successful ad campaign that has gone viral. Recent successful videos have benefitted many global businesses from deodorant to mobile networks; this year, a certain singing cat has had 4,956[...] Read more >
posted in Online Marketing by Kurt Wilson
What does traditional SEO require? A clear website structure, keywords, friendly URLs and landing pages with targeted anchor text. How can you make the most of the latest search engine updates and social media? We [...] Read more >