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The Dos and Dont's Of Search Engine Optimisation

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Search Engine Optimisation (SEO) is a constantly changing area of digital marketing. As such, it can be confusing for some to keep up to date with the latest techniques and information. If you’re struggling to keep to up to date with SEO or if you’d just like some quick information, don’t worry, the SEO specialists at SEO Junkies are here to help. Here is a list of the dos and don’ts for Search Engine Optimisation.

Search Engine Optimisation; The Dos And Don’ts

Search Engine Optimisation DOS

1. Trust A Skilled Professional To Provide You With Your SEO Services
If you’re hiring in house SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation.

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking.

2. Stay Up To Date With The Latest SEO Trends
The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results.

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine marketing.

3. Follow The Best Practices For Digital Marketing
Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty.

SEO Junkies are a team of SEO specialists who follow the best practices for digital marketing and Search Engine Optimisation.

4. Choose Your Keywords Carefully
Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. Local keywords are keywords that are relevant to a local area. For example, your business may want to target “car servicing in Berkshire”. Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail keywords could be “luxury oak dining room chairs”.

5. Create Relevant Content
Relevant content is very important for SEO purposes. Creating SEO content isn’t just about writing lots of keyword rich content, the articles and blogs that you produce need to be relevant to the audience that you are creating the content for.

This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate.

Search Engine Optimisation DON’TS

1. Utilise Black Hat Techniques To Get ‘Quick Results’
Some people and businesses are tempted by the “rank high quick” schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised.

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing.

2. Overuse Keywords /Keyword Stuffing
Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer to read, and as such they might click off your website and look elsewhere.

3. Use Out Of Date SEO Techniques
If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO.

4. Use Hidden Text (Or Hidden Links)
Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques.

5. Neglect Other Forms Of Digital Marketing
Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign.

Interested In A Professional Search Engine Optimisation Service? Talk To SEO Junkies; The SEO Specialists.

There are numerous advantages to choosing SEO Junkies to manage your SEO digital marketing campaign. We are a specialist SEO agency who offers numerous digital marketing services, however we specialise in Search Engine Optimisation. We can provide numerous different SEO services such as Local SEO or SEO training.

Why Should You Choose SEO Junkies?

We have worked with a wide variety of businesses from numerous different industries. We have provided SEO services for businesses in construction, fashion, interior design and numerous other industries.

Additionally, we are a very dedicated team of digital marketers. We keep up to date with the latest techniques and best practices in order to provide our clients with high quality content.

Are You Interested? Give Our Friendly Team A Call

If you are interested in a professional Search Engine Optimisation service from SEO Junkies and would like to speak to us, or if you have any questions regarding the SEO services available from us, please call our friendly and dedicated team of SEO experts on, 0845 373 0595.

However, you can also contact our team online!

 

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