SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. By including the location of the business as part of the keywords used, it increases relevance in the searches.
Local SEO is making sure your business address is regularly seen on the website. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer.
The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Many questions consumers ask these apps are questions on what services are nearby.
With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend.
Why Is This So Important?
If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate.
Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. This means that searches are now much more focused on the area in general. Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients.
However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. This means it is even more competitive to get seen on search engines. To include local SEO is now essential.
With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Systems are changing and so local SEO is more important than ever for local businesses.
SEO Junkies uses SEO experts with experience in researching specialized industries to create interesting content, which appeals to your business’s target market. All our work relies on excellent SEO to move you up on the search engine lists and get the recognition that your business deserves.
Get in touch with our professional team on 0845 373 0595; alternatively, you can email any questions or concerns you might have to firstname.lastname@example.org, and we’ll get back to you as soon as we can!
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