What Is Search Marketing (SEM)?

The world of search marketing (SEM) has evolved a lot in the years since its outset. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don’t worry! Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business.

What Makes Up Search Marketing?

Search marketing can come across as quite a broad subject with endless topics! However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Those paid and organics incentives are SEO and SEM.

• SEO (Search Engine Optimisation) - This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. The higher a website appears on search engine results pages, the more users will visit the site. This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the technical stuff. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty.
   
• SEM (Search Engine Marketing) - Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see!

For Professional And Dedicated SEO Services Contact SEO Junkies

Now you know what search marketing is, why not put it into practice today? SEO Junkies know how important it is to improve your businesses presence online. Talk to us today about what SEO services we can offer your business! Our search marketing experts always ensure that we deliver results for you.

If you have any questions or would like some more information about our SEO agency and what our experts can do for your business then email us at sales@seojunkies.com, or call us on 0845 373 0595.