Schema is an extremely important part of any SEO campaign, according to many SEO specialists. When implemented properly, it can provide the necessary lift needed to help improve your website’s visibility. But what is Schema and what are the best practices for utilising it?
What Is Schema?
Schema comes from Schema.org and provides an SEO campaign with structured data markup. What structured data markup does is provide all major search engines, including Google, with more information on a specific webpage through the addition of URL tags to that page.
Essentially, this makes Schema markup very important to an SEO campaign as it structures the coding on your web page in a way that’s easy to digest for search engines, which in turn helps the search engine create better, richer results.
Let’s use an image as an example. Standard SEO practice says that you should provide an alt tag to describe a photo. With Schema however, you can provide much more information such as, the name of the image, headlines and alternative headlines, a dedicated description of the image, relevant keywords, and the image’s intended audience and so on.
What Are The Best Practices For Schema?
At SEO Junkies, our SEO specialists believe that Schema should be utilised in all aspects of an SEO campaign. As such, we have put together this guide to help you make the most of Schema and Schema markup.
- Take Your Time - Adding Schema markup data and tags to your website can take a long time, as each tag has to be added manually to the code of each page of your website.
- Plan Thoroughly - Planning thoroughly should be your mantra throughout the whole of your SEO campaign. Adding Schema markup to your coding is quite a time consuming process, therefore planning what information you include in your Schema will save you time when implementing it, as well as ensuring you give as much information as possible to search engine web crawlers.
- Understand The Correct Schema Classifications For Your Site - Schema.org has a long list of information categories that can be organised through a Schema markup. Categories include action, class, event, place, person, product, property and so on. Understanding and selecting the right categories to include in your Schema markup will help search engines better understand your site, and improve the quality of search results.
Providing Schema for your website can help you improve your website’s visibility. However, it is not a quick fix. After the proper and careful implementation of Schema you should begin to see results in around 4-6 weeks on a small website; bigger websites can take even longer.
Still Confused? Contact SEO Junkies Today
If you’re having trouble understanding the best practices and when to use Schema markups, contact our SEO specialists at SEO Junkies today. Our team are dedicated in creating the best, strongest SEO campaigns to help you improve your search engine visibility and rankings to help increase your ecommerce revenue.
You can contact our SEO specialists today via email at sales@seojunkies.co.uk, by phone on 0118 380 0203.