Schema is an extremely important part of any SEO campaign, according to many SEO specialists. When implemented properly, it can provide the necessary lift needed to help improve your website’s visibility. But what is Schema and what are the best practices for utilising it?
Schema comes from Schema.org and provides an SEO campaign with structured data markup. What structured data markup does is provide all major search engines, including Google, with more information on a specific webpage through the addition of URL tags to that page.
Essentially, this makes Schema markup very important to an SEO campaign as it structures the coding on your web page in a way that’s easy to digest for search engines, which in turn helps the search engine create better, richer results.
Let’s use an image as an example. Standard SEO practice says that you should provide an alt tag to describe a photo. With Schema however, you can provide much more information such as, the name of the image, headlines and alternative headlines, a dedicated description of the image, relevant keywords, and the image’s intended audience and so on.
At SEO Junkies, our SEO specialists believe that Schema should be utilised in all aspects of an SEO campaign. As such, we have put together this guide to help you make the most of Schema and Schema markup.
Providing Schema for your website can help you improve your website’s visibility. However, it is not a quick fix. After the proper and careful implementation of Schema you should begin to see results in around 4-6 weeks on a small website; bigger websites can take even longer.
If you’re having trouble understanding the best practices and when to use Schema markups, contact our SEO specialists at SEO Junkies today. Our team are dedicated in creating the best, strongest SEO campaigns to help you improve your search engine visibility and rankings to help increase your ecommerce revenue.
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