Many companies use growth hacking to promote their products and create a buzz around their brand. It involves many creative techniques that are often inexpensive but very effective, this includes: Search Engine Optimisation, content management and building sustainable features on your site.
What Is Growth Hacking?
If we break down the phrase it becomes clear what it means:
- Growth: getting the company to grow online in terms of SEO, brand recognition, popularity etc.
- Hacking: this isn’t as aggressive as it may sound; a hacker just means thinking beyond the usual means of marketing and using a variety of techniques to improve growth.
Growth hacking is not to be confused with the general marketing of a brand; a hacker may focus on what a company already has and use it to improve the brand. This can include understanding what existing visitors already use/enjoy and enhancing this further, increasing its appeal.
Growth Hacking is more to do with the art of building your brand and getting it some exposure. It is not a race, the idea is to maintain consistent growth and not to just spam users with irrelevant information - this may create a buzz, but probably for the wrong reasons. Yes, you can get your brand out there, but, there must be a sustainable foundation at the heart of the brand to turn casual visitors into dedicated users.
Hacking is going beyond standard marketing methods and thinking outside the box; it is about keeping your brand relevant to your traffic and building authority through successful marketing techniques. The more successful you are at doing this, the more efficient your growth will be.
How Does Growth Hacking Benefit Your Business?
There are many successful growth hacking stories out there today. No successful online brand is created over night and successful branding is never left to chance. Two of the most successful hacking companies are:
- Facebook. Impossible to imagine life without it now, Facebook started as a modest Harvard student website. It grew slowly but surely, 20 % of each student body at a time then college by college until it went viral. It is now a part of our everyday dialogue and social interaction. Facebook’s escalation was so speedy and successful due to an exquisite understanding of student’s social interests.
- Twitter. Much like Facebook, Twitter needed to grow. Interestingly, Twitter started out a little flaky; people knew it was there through blogs and press etc but did not use it to its full potential. The focus of Twitter had to be adapted in order for its popularity to rise. Who was using the site and how it was being used became an essential part of growing the site.
Growth Hacking can benefit your business because it allows you to address where you need to target your brand. It is an opportunity for you to get out there amongst the thick of it and draw attention to your brand rather than sitting back and waiting for the growth to happen more organically - it is a strong push that can lead your brand to great success.
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