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Why Every SEO Agency Needs To Take Copy Seriously

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Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your business requires a search engine optimisation service, capable of producing copy of both a high-quality and a high-quantity. For an online retail business to achieve any kind of success, a consistent flow of high-quality copy needs to be produced. This is where a professional agency steps in.

Why Every SEO Agency Should Be Taking Copy Seriously

Engaging content can be the difference between success and failure for many eCommerce businesses, and copy written by a professional web optimisation service has some fantastic benefits:

  • Helps To Create Or Encourage A Brand Identity – Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be.
  • Fights The Battle Between Information And Persuasion – Good copy is a blend between informative text, which informs the reader of a problem and how they can solve the problem, and persuasive text, which encourages the reader to utilise your business to solve that problem. Despite the fact that copy doesn't need, and the audience doesn't want it, to be a fine example of dynamic Dickensian prose, it is important that the quality remains of the absolute best.
  • Increases Search Engine Results Pages Rankings – Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of keywords. These are used in the copy itself to discuss the topic of the copy. This correlation provides the context for the search engine, allowing it to provide the user with links to your website and others which correlate with the keyword.
  • Creates A Connection With The Reader – Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further.

An SEO Agency Which Is Serious About Copy

At SEO Junkies, we know how important large quantities of high-quality copy are to a business' success. Our SEO copywriting team are experienced and specialised, and always ensure that they are kept up to date on the latest updates to search engine algorithms, including Google's Panda 4.1.

For more information about our fantastic SEO Agency, or to contact our Search Engine Optimisation experts about your business' SEO needs, visit us, call us on 0845 373 0595 or email our friendly support team at sales@seojunkies.com.

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