Search Engine Optimisation (SEO) might sound easy, but it has many complex layers. There have been many discussions about search engines (Google in particular) introducing various algorithm changes, as well as theories that SEO might soon be outdated. So will SEO really die?
1. Users benefit from SEO. Many of the things SEO focuses on will greatly benefit search engine users, such as keywords, keyword-focused page titles, a minimal amount of technical errors, elimination of duplicate content, reducing page load speed and many more user-oriented practices. This makes finding products or services much easier and keeps websites on track when providing quality content.
2. SEO is a way of communicating with your customers. Figuring out ways to efficiently include keywords throughout a website or in the content will always be important. Keywords make it easy for users to find the content/products/services they are looking for.
3. Without SEO, search engines would lose their power. Search engines need SEO in order to give relevant search results to their users. If there was nothing left but adverts, search engines would lose their relevancy and people would find information elsewhere.
4. Find and be found. As long as there are people/businesses who want to be found and people who search for information online, SEO will always be there. While search engine optimisation tactics might change, SEO is here to stay.
There are many industry professionals who claim that search engine optimisation is no longer effective. However, it is possible that they simply don’t understand what SEO is.
Search engine optimisation goes beyond the search engines. While major search engines will continue perfecting and changing their tactics, there will always be a need for people who can create information that’s easy to find. There will also always be the need to attract people to that information.
What is one of the biggest mistakes a business or person could make regarding SEO? Launching a website without thinking about optimising it for search engines. Many entrepreneurs, ecommerce owners and even blog writers think that if they have a great product, it will be found.
Unfortunately, it doesn’t work like that. There are millions of great products and brands online that never get discovered. Did you know that 75% of internet users never scroll further than the first page of a search engine?
The bottom line is, search engine optimisation is here to stay and you should work hard to stay on top of your game; research and learn the new rules and tricks to efficiently manage your website.
Do you want expert advice on SEO? SEO Junkies are ready to answer your questions. For more information please email: firstname.lastname@example.org or call: 0845 373 0595
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