To mark its 15th anniversary, Google has rolled out the biggest algorithm update so far; Hummingbird. This algorithm focuses on the Knowledge Graph, an encyclopedia of concepts and relationships between the most popular searches. This allows the search engine to predict what users might want to know about a certain search item.
However, the Hummingbird update does not mean that your SEO will be directly affected. It also does not mean that Google users will be able to notice any changes in the search engine result pages (SERP). However, the algorithm might influence the way ecommerce websites go about their content.
Should you be concerned about the Hummingbird algorithm with regards to your ecommerce website? According to Google, not if you have been paying attention to the Panda and Penguin updates. The idea behind the new algorithm update is to improve searches and provide more accurate results for users.
What should e-businesses take away from Hummingbird’s release? Essentially, ecommerce website owners should make their online marketing strategy and search engine optimisation a priority, focusing on delivering a clear message to visitors.
Also, the new algorithm update will benefit the more modern methods of searching, which include voice search on mobile devices and the ability to answer more complex questions. An example used by Google states that if you tell the search engine to “Tell me about impressionist artists,” this query will return results with the information about that period, including the most prominent artists.
The Knowledge Graph will also allow the search engine to answer follow-up questions. For example, if you search for a monument, and then ask the search engine how tall it is, Google will understand that you are referring to the monument you previously searched.
When it comes to SEO for your ecommerce website, you need to know that the Hummingbird algorithm puts less emphasis on the keywords that match the search. Rather, Google is aiming towards creating a search engine that can predict what a user expects to find in the SERPs. Understanding the needs of your target audience is a very important factor to consider in your SEO.
The appearance of your ecommerce website will also have less of an effect on your overall ranking. In order to succeed in the world wide web, you will need to put a greater focus on quality content, your social media presence and a mobile-friendly web design to cater for the growing number of mobile users.
Stay ahead of the competition with the professional search engine optimisation services at SEO Junkies. We have the knowledge and experience to help you to build a credible online presence and drive sales. We work closely with the latest Google updates to provide you with tailor-made solutions for your ecommerce business website. Work with the newest search engine updates for an even better conversion rate.
If you’d like to find out more about professional SEO services with SEO Junkies, please call 0845 373 0595 or email firstname.lastname@example.org
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