Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on the first page, how do you do that? Simple, on page SEO.
What Is On Page SEO?
On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section of the writing helps by optimising the writing to increase how it ranks within search engines like Google, Yahoo and Bing.
So now you know what it is, here’s why.
1. Get Noticed
By using the latest and more powerful SEO techniques. Our highly skilled copywriting team can attract new customer to your business. Using On page SEO helps you target search results specified to the product you’re offering.
2. ROI
Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation.
3. Unlimited ‘clicks’
With PPC campaigns you have a limited number of clicks, with SEO there are no limits. So your presence within Google will be more long lasting.
4. Long Tail Results
Thanks to the specification available within on page articles, you can attract attention from long tail results. By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page.
5. Inform The Customer
Let’s not forget the power of informing a customer. It’s great that the customer has arrived at your page, but if the content is merely designed to rank high; it’s not truly optimised. With skilled and intelligent writing; on page writing can inform the buyer and provide with them an extra incentive to do business with you.
6. Internal Linking
If you provide on page SEO for all of your products/services, you have a fantastic internal link resource to use. Internal links are a fantastic way to boost your rankings in Google.
7. Go Local
With on page content, you can be more specific. This means that if you offer a specific service in London. You can tailor the writing so that the page ranks within searches for “x in London” thus attracting the custom you’re interested in.
8. Smartphones
With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business.
9. Make Use Of Title Tags
By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered.
10. By Not Using On Page SEO, You’re Only Losing Customers
As mentioned before, SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO.
Interested In Learning More About Search Engine Optimisation?
As a Professional SEO agency, we are dedicated to ensuring that we are up to date on all the latest trends and technological innovation. We are a very skilled agency who utilises all the latest SEO techniques in order to give your website what it needs in order to rank highly on Google, Yahoo and Bing.
If you’re looking to learn more about SEO and other digital marketing services; our experts are happy to help. You can reach them on 0118 380 0203.