What Is White Hat and Black Hat SEO?

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SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century business practices. SEO has the potential to promote companies, without them having to pay anything extra for advertising.

Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate the web and many businesses employ SEO services. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. It’s statistically more likely that a user will visit websites that appear on the first page of their search.

White Hat vs. Black Hat SEO

SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. Here is a quick guide to differentiate between each hat

Black Hat

Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings.

White Hat

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a constant flow of customers, this is the only tactic that you need.

SEO Junkies – Helping Websites Get The Rankings They Deserve

Here at SEO Junkies, we have 15 years of experience in SEO services and can help businesses get the rankings that they deserve. We employ the best SEO practices and have a proven track record in helping big-name brands and multi-national corporations, to small, start-up businesses, all looking to increase their visibly and productivity. In the White Hat vs. Black Hat fight – we know which side we’re on!

For more information on our SEO services, or to discuss how we could help to improve a business’s online presence, contact us directly on 0118 380 0203 or email us at sales@seojunkies.com

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