Google Algorithm Updates

There are lots throughout the years: Google will announce their core updates:

Panda: Feb 2012

Wiped out websites (duplicate content)

Penguin: April 2012

Backlink Review

Hummingbird: Sept 2013

Speed and accuracy of content (keyword stuffing)

Mobile: April 2015

Mobile friendly

Bert: Oct 2019

Poorly written content

From 2019 there has been less transparency about what the update is and which parts of search they are intending to improve

As a given – Google core updates are just improvements on pervious major updates – ‘Content is still King’ to rank organically on Google. Check out our SEO strategies

2024 and onwards - moving into AI, 'Ask The Expert', 'Helpful Advice', 'Proof'

2026 and onwards - Focus on E-E-A-T (experience, expertise, authoritativeness and Trustworthiness). Proof of experience! First-hand case studies.