The world of SEO can be complex for the small business owner. Fast paced and constantly changing, staying up to date with the latest changes can be difficult. As Google continues to release massive algorithm updates such as Penguin, Panda and Hummingbird, achieving page one results can be difficult for small business owners.
How Can Your Small Business Benefit From SEO?
SEO specialists are now being used by over 50% of small businesses in order to optimise their websites for search engines. Working on best practice techniques, the SEO specialists here at SEO Junkies will show you what needs to be done in order to achieve top ranking pages.
For small businesses visibility is key. One of the quickest ways to alert your potential customers to your site is to climb the search engine rankings and get yourself onto page one of Google. In today’s market, top ranking websites have been seen to be more focused on audience optimisation. This is great news for small business owners. Making the most of social shares, quality back-links and high quality branded content; small business can promote their website in a personal and effective manner.
93% of marketers plan to use content marketing in 2014 to improve online visibility.
Our SEO specialists can also help small businesses like yours engage with the local community and consumers. Whether it is talking directly to your customer base via social sites, or arranging to promote something in tandem with another local business, local marketing should be your first port of call. Using location specific keywords will also help to target specific areas, enabling you to increase repeat business.
As part of your online content strategy, small businesses should focus on producing newsworthy content specific to their target audience. Writing press releases and articles, or getting SEO specialists to help you write them can be a huge benefit for the small business. Every time you have interesting news, write a press release and blog about it, to ensure that the information reaches your customers. High quality content will bring in new visitors and increase your position in Google’s SERPs.
Important Things To Remember About SEO
- Results will take time – Don’t expect overnight success. Depending on your industry, competition can be high; make sure you are realistic in the results you expect. At SEO Junkies we provide clients with a detailed monthly report explaining the progress of your campaign. Your dedicated account manager will also be able to answer any of your questions.
- Don’t risk Google penalties - Here at SEO Junkies, we only use best practice White Hat SEO. We don’t want to put your site in danger of being blacklisted by Google and so will help you take the right steps in order to keep your business on Google’s good side.
- Don’t use poor content which isn’t aimed at your audience – Make sure that all the content posted on your website is unique, brand aware and relevant. Google will penalise you for duplicate content, irrelevant copy and spammy use of keywords. Our team of specialist SEO copywriters will ensure that your copy is 100% unique and produced to best practice guidelines.
- Be unique – When blogging about industry news and topics, make sure to approach it in a new and engaging way. How does the subject affect your customers? Think of the questions consumers may ask and answer them in your copy.
For more information about how our SEO specialists can help you, please call us on 0118 380 0203 or email sales@seojunkies.com for further details.