One of the most important aspects of SEO and Search Engine Marketing is keywords. However, some people can find difficulty choosing which keywords to focus on in their digital marketing campaign.

4 Tips For Choosing Keywords

If you’re confused about digital marketing and choosing keywords, here’s a quick guide consisting of 4 tips to help you learn more about keywords and why they’re important for Search Engine Optimisation and Search Engine Marketing campaigns.

  • Learn About The Many Different Types Of Keywords
    There are lots of different types of keywords. Firstly there’s the generic keyword, an example of a generic keyword could be football boots. This keyword isn’t very specific and as such it will likely have a large amount of competition. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity.

    Moving on from generic keywords, you can decide to add more information into the keyword. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will receive an average amount of conversions, an improvement over generic keywords.

    Another example of keywords is the Long Tail Keyword. This keyword uses numerous different words and as such can also be known as a search phrase. These keywords are specific to your product or service. Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume.

    For example, using the previous example of football boots, you could choose a long tail keyword, ‘yellow moulded studs football boots’.

  • Prioritise A List Of Keywords
    When creating a list of keywords, it is very important that you do quality keyword research.

    Firstly it is important that you learn how to correctly value a keyword. You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. So don’t just think about clicks alone, you should also think about conversion rates.

    If you’re wondering, ‘what is a good conversion rate’ and you would like to learn more information about optimising your website with the goal of boosting conversions, consider taking a professional Conversion Rate Optimisation training course from SEO Junkies. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. So if you’re interested give our team a call today and enquire about our professional training courses.

  • Set Yourself Realistic Goals
    Whilst setting yourself long term goals can be exciting it is very important to remain realistic. Remember that many aspects of digital marketing such as SEO are long term; they are a marathon not a sprint. However, other aspects of SEM can provide very quick results such as Pay Per Click Advertising, also known as Paid Search.

    So when organising a digital marketing campaign, remember to be realistic in terms of timeframe and the competition for certain keywords.
  • Consider A Professional SEO/SEM Service Or Attend A SEO Training Course
    SEM and SEO can be difficult topics to understand. However, the SEO Junkies team are here to help. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services.

    If you’re interested in a professional Search Engine Marketing service from our team of SEO experts, you can read more by visiting our page for SEO Services, however if you would prefer to speak to our team and discuss our Search Engine Optimisation services over the phone, you can do so by calling us on  0118 380 0203.

    However, the talented team at SEO Junkies don’t just provide professional digital marketing services; we also offer a wide range of training courses, including advanced SEO training courses which are held every other Friday. At a professional training course from the SEO Junkies team, you will learn information about the numerous different types of keywords; you will also learn information about on-page SEO, off-page SEO and content marketing.

    if you would like to learn more about what is included in our advanced SEO training courses, you can do so by visiting our Marketing section and selecting the sub-category, Training.

Professional Search Engine Marketing Services From The SEO Junkies Team.

If you’re searching for a professional SEO or SEM service from a SEO agency in Berkshire to provide you with a high quality digital marketing service, or digital marketing training, please don’t hesitate to get in contact with our friendly and dedicated team.

Additionally, if you have any questions about any of the services and training courses that are available on our website, please feel free to reach out to our team.

If you would like to contact our team, you can do so by calling us on  0118 380 0203. You can also contact us online by filling out our contact form or by using the information below.

Contact Our Team Online

If you would like to contact the SEO Junkies team online, you can do so in the following ways:

  • You can email us at,
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  • Or you can use the live chat feature in the bottom right of your screen.
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