If your website is achieving poor rankings in search engine results pages (SERPs) you might be curious as to what strategies you can use to boost your business’ discoverability by ranking highly in SERPs. However, stay away from unethical ‘black hat’ SEO techniques. These techniques can be damaging to your business’ website and your business as a whole, so instead trust a reputable Search Engine Optimisation business to provide a professional search engine marketing service, such as the skilled team of SEO specialists at the SEO agency in Berkshire, SEO Junkies.
Why Is A High Rank In SERPs Important?
According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Whereas websites which rank at position eight have an average CTR that is less than 2%. [Source Internet Marketing Ninjas]
As such, ranking optimising your webpage with the goal of achieving higher rankings in SERPs is a fantastic part of a digital marketing campaign.
What Makes A Webpage A Low Quality Webpage?
There are numerous things that could contribute to your website being deemed poor quality, the page could have a low amount of main content, or the content could be difficult to use due to distracting or misleading advertisements. Another reason why a website may rank poorly is due to the website itself not having enough expertise for the given areas, or appears to be untrustworthy. [Source Google User Content]
Want To Rank Higher In SERPs? Don’t Be Tempted By Unethical ‘Black Hat’ SEO Strategies!
Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques.
If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business.
Two examples of black hat SEO techniques are purchasing links and keyword stuffing.
Some businesses purchase links with the hopes of boosting your rankings in SERPs, however this technique has the potential to see your website hit with a penalty! Even just buying a few links could cause your website to be hit with a penalty, so it’s best to avoid black hat techniques such as purchasing links.
Instead of buying links, an ethical SEO alternative would be to create high quality engaging content that naturally generates links, due to the relevant content that you are creating.
This black hat technique involves using a keyword repeatedly either in a group of keywords or written out of context in order to try and increase the page’s ranking in SERPs.
For example, if you’re trying to get a coffee shop in London to rank for the phrase ‘Coffee In London’ and you write a paragraph that includes that phrase multiple times, this could be identified as keyword stuffing. Some even go as far as to spam keywords on their website with text that is the same colour as the background.
However, like purchasing links, keyword stuffing can also result in your website being penalised. So, instead of keyword stuffing, create high quality content that is relevant to your business and the products/services that you provide.
Learn Ethical SEO Techniques At A Professional SEO Training Course
If you would like to learn ethical Search Engine Optimisation techniques, you could attend a training course from SEO Junkies.
Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website’s on-page content.
You’ll learn about the different types of keywords such as primary, secondary and long tail keywords, learning what each type is and the benefits of using them. You’ll also get the opportunity to learn more information regarding on-page SEO such as robots.txt, off-page SEO such as backlink analysis and you’ll even have the opportunity to learn about content marketing, discovering information about creating blogs, natural copy and also have the chance to learn information about friendly URLs.
If you would like to learn more information regarding the training courses that are available from SEO Junkies, you can do so by visiting our Marketing section and selecting the sub-category, Training.
No Time For Digital Marketing Training? How About A Professional SEO Service?
If you don’t want to attend a training course for Search Engine Optimisation or any other aspects of digital marketing, don’t worry. At SEO Junkies our team of SEO specialists can provide a fantastic service for Search Engine Optimisation.
The talented team at SEO Junkies have provided professional search engine marketing services for numerous businesses from a wide variety of different industries. Our team are a very dedicated group of professionals who keep up to date with the latest techniques in order to provide our clients with high quality services.
So, if you would like to learn more about the latest digital marketing techniques, or if you are interested in a professional SEO service and would like to make an enquiry, please contact our team today.
Contact The SEO Junkies Team Today
If you’re searching for a professional SEO agency in Berkshire to provide you with a high quality digital marketing campaign or advanced Search Engine Optimisation training course, please don’t hesitate to contact the friendly and dedicated team at SEO Junkies.
If you have any questions or concerns regarding the services that we provide, please feel free to contact our team by giving us a call on 0118 380 0203. However, if you would prefer to reach out to our team online, you can contact us in the following three ways:
- You can email us at, firstname.lastname@example.org.
- You can fill out our contact form.
- Or you can use the live chat feature in the bottom right of your screen.