There are a wide variety of digital marketing techniques that we use to improve our client’s online profitability and to drive user engagement. Sometimes, doing your very best to ensure that your online presence is visible to your potential customers is not enough.
If you find that you are attracting high numbers of traffic to your site, but that few of them are converting into sales, or taking the actions that you would like them to; then you have an issue with your website’s conversion rate.
The conversion rate is how many of your site’s users completing an action that you desire them to. This can be anything from buying a product, enquiring about a service, signing up to a newsletter or any one of a hundred other things. Typically, for online retail sites, conversions are anything which turns an interested user into a customer or a potential lead.
You are certain to have much higher traffic arriving at your site than you are to have conversion actions occurring, which is to be expected. However, if you are receiving lots of visits every day, and the amount of users completing your conversion actions remains low, then you have a problem.
Conversion rate optimisation, or CRO, can help your website to increase the amount of users that do complete the conversion action. Of course, your conversion rate will never reach 100% - thanks to hesitant buyers, irrelevant users and competitive companies, it just isn’t possible - but with the very best CRO services, you can be sure to enjoy a much higher percentage of conversions than ever before.
One of the most effective ways of increasing your conversion rate is, simply, by offering your user the easiest experience possible. By presenting information in a clear, concise and engaging way, by offering easy navigation around your site and by instilling a sense of trust in your user, you will greatly increase the likelihood of convincing traffic to convert.
Your website’s overall design is a major component of CRO, and there are a range of design techniques which need to be considered to offer the very best user experience and make conversion actions all the easier to complete.
Our specialised team are able to offer a conversion rate optimisation report, with a focus on ten simple steps that you can take to make your online presence more user friendly and simpler to engage with. We can provide a detailed report analysis, with suggestions from our professional conversion rate optimisers, which can offer detailed fixes for your company’s weaker areas and provide advice on how you should proceed.
With our detailed report in hand, you can implement these changes yourself to increase your conversion rate, or leave it up to us to drive customer engagement, with the end goals of increasing profitability, encouraging brand loyalty and helping social signals.
Here at SEO Junkies, we can provide a range of services to help you increase your online platform’s profitability. If you’re looking for digital marketing services of all kinds, including detailed, simple and easily actionable CRO health checks, then you needn’t look any further than our team.
Get in touch with our team today on 0845 373 0595 or, alternatively, you can email us directly at firstname.lastname@example.org.